As part of our research, we also make sure to find out where the company is based and under what legal framework it operates. Some countries don't have data-retention laws, making it easier to keep a promise of "We don't keep any logs." It's also useful to know under what circumstances a VPN company will hand over information to law enforcement and what information it would have to provide if that should happen.
When you're away from home or the office and you connect to the internet, you'll most often be doing so via Wi-Fi provided by your hotel or the restaurant, library, or coffee shop you're working out of in that moment. Sometimes, the Wi-Fi has a password. Other times, it will be completely open. In either case, you have no idea who else is accessing that network, and therefore, you have no idea who might be snooping on your traffic.
They even offer the most generous simultaneous connection count, with six simultaneous connections through their network, where everyone else offers five or fewer. NordVPN's network isn't as large as some of their competitors, so if you're trying to obfuscate your tracks, you might want a company with more servers. Otherwise, this company is clearly providing a winning offering.